(Jan 19-24, 2005, Los Angeles, CA) Nike tapped the Team Agency to create a series of Soccer skills clips for the new NIKE "Tiempo" website. The NIKE Skills squad, a group of talented young ball players, were recorded in different locations around Los Angeles performing imaginative and awe-inspiring soccer techniques.
The Challenge? To get great footage in multiple locations across Los Angeles in a few days. Los Angeles has some great soccer locations, but dealing with traffic to get to those locations can become quite time consuming, and destroy a production schedule.
The Problem? For the shoot, logistically speaking, setting up each location and creating a method of obtaining altitude shots , like scaffolding. That usually means time to set up, labor to assemble and tear down, and money to make it all happen- all with very little "Tiempo" to do it in.
According to Team-Agency Director Lew Baldwin, "We considered renting a scissor lift for our overhead shots of soccer fields - used for establishing shots and action cut aways. The price and insurance were a big concern. Then we discovered the HI-POD and it did all we wanted and more".
The Solution? HI-POD, the Xtreme Camera Monopod. The HI-POD is a telescoping mast that extends from 6 to 15 feet, (or any height in between) and provides the user total touch control of pan, tilt and zoom functions. Additionally an eye-level anti-glare monitor makes it easy for the operator to see exactly what the camera sees. And at only twenty pounds, the HI-POD is light enough to pick it up and go anywhere.
"We especially liked our ability to get into the middle of the field for more stylized shots," stated NIKE director Baldwin, " without being too obtrusive."
Below Producer Keeley Gould and Director Lew Baldwin pose for the HI-POD camera after completing the Los Angeles production for NIKE's "Tiempo" Documentaries. The company plans to produce similar ads with NIKE skill squads in Miami, New York City, Dallas, and Rio.
The clips will eventually live at Nike's website:
